apollo digital

Online store from 0 to 100: from building to marketing

An online store is a digital platform that enables companies to sell products or services over the Internet. Building online stores is crucial to reaching a wider audience and increasing sales as consumers increasingly shop online.

Introduction to online stores

Of course - most people may already have understood what online stores are - but for better clarity of the topic and terms, in this section we will learn more about online store, its key advantages and the importance of online sales.

delivery and return delivery integration online store

So what exactly is an online store?

Online shop represents a digital sales platform that enables companies to sell products or services online. In today's fast-moving world where consumers are looking for convenience and accessibility, online stores they offer just that – the possibility to buy 24/7, from the comfort of your home.

What are its advantages?

Its advantages are multifaceted:
  • Accessibility: Your products are available to customers anywhere and anytime.
  • Wider reach: You can reach customers who are outside your local geographic area.
  • Lower costs: An online store requires lower initial investment and maintenance costs compared to a physical store.
  • Personalization: Allows you to offer a personalized shopping experience.

Are there also reasons to switch to an online store? - Of course!

Transition to online sales it is no longer just a trend, but a necessity for companies that want to stay competitive. There are many reasons for this:
  • Changing consumer shopping habits: More and more people are preferring to shop online.
  • The growth of mobile technologies: Mobile devices make it easy to browse and shop online.
  • Ability to measure efficiency: Online platforms enable accurate tracking of user behavior and the success of sales campaigns.
  • Flexibility and quick response to the market: Online stores can quickly adapt their offer and marketing strategies.

The first steps in planning an online store

In establishing a successful online stores careful planning is key. This section will guide you through the initial steps needed to lay a solid foundation for your digital sales journey.

Figure out what you want to sell

Before you start building your online store, it's important to know exactly what you want to offer. Consider the following:

  • Marketing niche: Choose products or services that meet the specific needs or interests of your target audience.
  • Differentiation: Consider how your products or services will differ from the competition.
  • Supplies: Decide whether you will have inventory at your own location or use a model dropshipping.
ecommerce creation of online stores and online stores
Understanding your market and products is the first step in building yours online stores.

Creating an online store

Once you have a clear vision of your product and market, it's time to get started creating an online store. Choosing the right e-commerce platform is key. Explore popular options such as Shopify, WooCommerce and Magento, to find the one that suits your needs.

Your online store should be visually appealing and easy to navigate. Consider hiring a professional designer if you don't have the necessary skills for advanced enough design – including in terms of user experience.

Ensure that your online store has all the necessary functionality, including shopping cart, payment methods and optimization for mobile devicesthat's where most of the shopping happens!.

Overview of the most popular e-commerce platforms

Choosing the right platform is a key decision at creation of an online store. Among the most popular e-commerce platforms are Shopify, WooCommerce and Magento, each with its own set of features to suit different needs and budgets.

  • Shopify is known for its user-friendly interface and included hosting, which makes it easy to get started.
  • WooCommerce is a great choice for those who are already using WordPress, as it allows full flexibility and extensibility.
  • Magento and offers extensive customization options and functionality that are ideal for larger businesses looking for a robust solution.

Principles of good design (user experience, mobile responsiveness)

At creation of an online store, it is essential to follow the principles of good design that ensure excellent user experience and mobile responsiveness. Modern consumers expect online stores that are intuitive, fast loading and easy to navigate, regardless of device.

This means that your online store must be designed with the user in mind, which means that information must be easily accessible, the purchase process simple and the visuals attractive - everything must also work perfectly on mobile devices...

Tip: Don't forget good technical SEO

Choose the right agency for creating an online store

For many businesses, the key to success in building an online store is working with a reliable agency that understands your needs and goals.

With extensive experience in creating online stores, Apollo Digital ensures that your project will be carried out professionally and efficiently. 

We understand that every business is unique – that's why we offer customized solutions that meet your specific needs.

online stores and creation of online stores

Payment methods, logistics - and of course security

For every online store is critical to providing customers with a secure, easy and flexible shopping experience. This includes choosing the right payment methods, ensuring efficient logistics and a continuous focus on security.

Integration of payment platforms (PayPal, Stripe)

Integration of reliable payment platforms such as PayPal and Stripes, is necessary for everyone online store.

These platforms allow customers to transact securely using a variety of payment methods, including credit cards, debit cards and direct bank transfers. Choosing the right payment platforms not only facilitates the payment process, but also reduces the possibility of fraud and improves customer trust in your company online store.

It's important to choose platforms that are popular with your target audience and support currencies and payment methods relevant to your market.

Delivery options and order processing

Efficient logistics is the heart of everyone online stores. Providing a variety of delivery options that meet your customers' needs and expectations is key to a positive shopping experience. This includes fast order processing, accurate shipment tracking and flexible return options.

It is also important to establish a robust inventory management system, which ensures that products are available and ready for delivery – and of course, that there is no confusion with orders.

Data security and GDPR

Depending on the region and part of the world in which you do business, the level of data security you need to maintain also depends - and of course the related legal background. 

online shop data protection gdpr

Security is a fundamental pillar of any online store. This includes personal protection and financial data of your customers.

  1. SSL certificate implementation is the first step to ensuring a secure connection and data protection.
  2. In addition, it is important that your online store takes into account GDPR regulations, which means you must clearly communicate to customers how their personal data is collected, used and protected.
  3. You also need to ensure that they have customers the possibility to review, correct or delete your data.

SEO and online store optimization

In the competitive world of online shopping, SEO optimization is critical to everyone's success online stores. It helps to improve online visibility, attract more targeted visitors and increase sales in the long run as well.
SEO is not just about ranking at the top of search engines; it's about providing relevant content to your target audience that increases traffic and conversions. An effective SEO strategy for online stores means greater visibility of your brand, improvement of reputation and access to a wider audience of potential buyers.
They exist 3 primary areas, which every online store must have covered:


Researching and choosing the right keywords is the foundation of any successful SEO strategy. Keywords should reflect search habits your target audience.

Use keyword research tools to identify highly relevant and targeted terms that potential customers use when searching for the products you offer. The integration of these keywords into your online store should be natural and focused on creating value for the user.

Page optimization

Every page of your online store should be optimized for search engines, including the home page, product categories and individual product pages. This includes optimizing page titles, meta descriptions and URL structure, to contain the target keywords.

It is also important to optimize product images and their descriptions, which must contain relevant keywords and be informative for the user.

Product optimization

Every product in your online store presents an opportunity to target specific keywords and attract your target audience. Detailed product descriptions that include key words, help improve the visibility of your products in search engines.

Furthermore regularly adding fresh and relevant content, such as product blogs, user guides and reviews, can increase your SEO value and visitor engagement.

In addition to the listed 3 elements, it is also important technical SEO (this was already mentioned during the creation itself) and, of course, backlinks - but that's about it 

Marketing and promotion

In today's digital age, it is crucial for online stores to use effective marketing and promotion strategies to stand out from the crowd. Your products can be really awesome - but without effective marketing, your target audience may never find out about them.

Concepts of digital marketing for online stores

Digital marketing is a broad term that encompasses various strategies and channels for promoting your online store.

Using the right tactics can help build a strong online presence for your brand and increase consumer engagement. Below are the key strategies you should consider!

creation of an online store and digital ecommerce marketing
  • Search Engine Optimization (SEO): Optimize your online store with relevant keywords to improve your search engine rankings and drive organic traffic.
  • Paid advertising (PPC): Use paid ads on Google, Facebook and other platforms to instantly increase your online store's visibility and target specific demographics.
  • Content marketing: Create useful and interesting content such as blogs, guides and videos that attract visitors to your website and build your brand authority.
  • Email marketing: Develop relationships with your customers with regular email campaigns that inform about new products, offers and exclusive discounts.
  • Social networks: Use social media platforms like Instagram, Facebook and Pinterest to increase your brand awareness and communicate directly with your target audience.
  • Influencer marketing: Working with influencers who match your brand can increase trust in your products and attract their followers to your online store.

Don't forget about measurement and analytics!

It is crucial for any online store to have insight into the performance of its marketing campaigns and the behavior of users on the website. Using analytics tools and tracking pixels such as Google Analytics and Facebook (or Meta) Pixel, allows you to accurately track sales, measure conversions and understand how visitors interact with your website.

This information is invaluable when deciding how to optimize your online store to increase conversions and improve ROI (return on investment).

  • Google Analytics provides deep insight into your website's traffic, including visitor numbers, traffic sources, user behavior and sales performance. By analyzing this data, you can identify the best performing content, products and marketing channels.
  • Facebook Pixel is a tool that allows you to measure the effectiveness of advertising by collecting data on the actions that users take on your website. This includes tracking conversions from Facebook ads, optimizing ads for targeted campaigns, and retargeting your website visitors. To set up Meta (FB) Pixel, you can read our implementation guide.

Trends for 2024 and beyond

E-commerce is constantly evolving, driven by technological advances and changing consumer habits.

Innovations such as artificial intelligence (AI), augmented reality (VR) and the like bring new opportunities to improve online stores. These technologies enable a more personalized and interactive shopping experience while increasing the efficiency of operations and marketing.

In the future, we can expect online stores to be even more intuitive, with features that anticipate consumer preferences and offer customized products or services.

What to expect in 2024?

In 2024, we will witness a further evolution of e-shopping, which will emphasize the importance of personalization and innovative technologies. Advanced data analysis and artificial intelligence will enable even more personalized shopping experiences while they voice search and social shopping have probably become more widespread.

In addition to technological innovations, 2024 will also be crucial sustainability trend, as consumers will increasingly appreciate environmentally friendly practices and products. Companies that are able to adapt to these trends and integrate them into their business models will remain competitive and attractive to modern consumers who are looking for more than just a product – they are looking for values that align with their own.

Apollo Digital: Your partner in the digital world

At Apollo Digital, we specialize in creating online stores and offer comprehensive digital marketing services.

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